Supplier Listing Limits: Where Your Number Actually Comes From

Suppliers ask why their listing cap is the number it is, and the answer is that there are three different calculations and only one of them applies to you. Reading the wrong one is why the number in your dashboard often disagrees with what you were told.

The three branches

When the system works out how many product listings you may hold, it checks in this order and stops at the first match.

1. Trusted supplier. No cap at all. Nothing else is evaluated.
2. An override set on your account. If an administrator has written a specific number against your account, that number plus your earned bonus slots is your cap. Your level is not consulted.
3. Everyone else. A platform base, plus a fixed increment for every level above the first, plus your earned bonus slots.

The second branch is where most of the confusion lives. On the current data, 148 accounts carry an override and 144 of them are set to twenty. If you are one of them, your dashboard says twenty, and it will keep saying twenty however much you sell, because branch two never reaches the level term. For those accounts the earned bonus is the only automatic way the number moves. Everything else is a support request.

If you are in branch three, the reverse is true. One level is worth five approved social shares, because the per-level increment is five times the per-share bonus. Sales, not sharing, is your lever.

So the first useful thing to do is not to chase either lever. It is to work out which branch you are in, which the benefits panel at the top of the Share for Perks page tells you directly by showing listings used against listings maximum.

The count includes listings you thought were gone

This one costs people slots silently. The guard that runs when you create a listing counts every product on your account. Drafts count. Listings still pending approval count. Rejected listings count. Listings you switched off yourself count.

Switching a listing off does not give the slot back. Only removing it does.

There is a second, different count that runs in the opposite direction. When an approved share is revoked and your bonus slots fall away, the automatic trim only touches listings that are both active and approved, and it leaves anything created before mid-July 2026 alone entirely, working newest first. So the count that decides whether you may add a listing and the count that decides which listing gets switched off are not the same count. If you are near your cap, tidy the catalogue by deleting rather than by deactivating.

What the bonus slots are worth

Two routes add permanent slots to whichever branch applies to you.

• An approved public social post adds a fixed bonus, and there is a weekly ceiling on how many you may submit.
• An approved review on a configured review site adds a larger fixed bonus, and it sits outside the weekly social quota entirely, so it is available in a week you have already used up.

Both are settings-driven and both move, so read the current figures on the page rather than from any article, this one included. What is stable is the ratio: a review is worth half again what a social share is worth, and it does not consume a social slot.

The programme is genuinely small. Nineteen accounts currently hold bonus slots at all, in amounts running from one share's worth up to six. If you complete even two approved submissions you are already among the most active participants.

Is the cap the thing holding you back?

Probably not, and the numbers are worth seeing before you spend a week earning slots.

Of the suppliers who hold at least one listing, the median catalogue is three products and nine in ten hold eighteen or fewer. Against a base cap in the hundreds, almost nobody is near the ceiling. Among the 144 accounts pinned to twenty by an override, 115 hold stock and exactly one has reached the limit.

What the sales data does show is a real effect, running in two directions at once. Suppliers with six to twenty listings sell something roughly nine times in ten, against barely half of the suppliers holding five or fewer. Getting off a one-product catalogue matters a great deal.

But the share of individual listings that ever sell moves the other way. In catalogues of five to a hundred products, between a third and two fifths of listings eventually sell. In catalogues above a hundred, that falls to about one in eight. Past a certain size you are not adding sales, you are adding listings that never move, and each one still costs you a slot and a place in your own search results.

The honest reading: expanding from one or two listings to a dozen is the highest-return thing a small supplier can do. Expanding from a hundred to two hundred mostly is not.

What to do about your own number

1. Open the benefits panel and read listings used against listings maximum. That is the only authoritative figure.
2. If the maximum is a round number that does not move when you level up, you are on an account override, and only bonus slots or support will change it.
3. Before earning slots, delete listings you will never fulfil. They are consuming your count right now.
4. Earn a review approval before a social share if you want slots quickly. It is worth more and it does not use your weekly social quota.
5. If you are genuinely at your cap with stock that sells, ask support. The override is written by hand, so it can be rewritten by hand, though nothing in the system promises it will be.